Voice Bubble

Location-based voice vertical social app

Overview

Research

Competitive Research & Problems

Instant chat is fast-paced and purposeful

The people you talk to is familiar to you. No fresh people and fresh ideas.

The topic is limited to the purpose and a small range

The topic is irrelevant to the location

Not convenient for a chat on the road

Sharing feelings with friends who haven't been here won't get empathy 

The big social platforms are influencer-oriented. New users won't get traffic and heat

There is eye-catching and hot content that is unhealthy

Brainstorming&Ideas

Weak purpose, decentralized social platform

Fresh people and content. Less repeating content and advertising

Traffic distributed by location. Everyone can receive attention

Share feelings with people who passed here and had similar feeling

Survey

According to the pain points in current social apps,we conducted survey by using a used QQ survey to create our survey form and distributed it on different colleges' subreddits

Location-based voice social user needs survey

1.Do you usually record your feelings about life?

1. Yes, will write a log or note

2. Will, will be published in the network platform without acquaintances (Douban, lofter and other blogs, WeChat public number, etc.)

3. Yes, posted in the ticket circle or space to share with everyone

4. No, lazy

2.What is the main content in your shared content?

1. Travel experience

2. Kids related

3. Learning record

4. Entertainment film related

5. Tucao / happy encounters

6. Tucao / recommended food

7. Tucao / recommended service

8. Discover the scenery in the living environment

9. Nothing, just suddenly think of a song / a sentence...

10. other

3.Have you ever mentioned/marked your location in the sharing (attraction/food/service shop/normal road)?[Multiple choice questions]

1. often

2. occasionally

3. Never

4.Are you willing to share information about these locations to strangers who later come to this (near this location/shop/nearby) .For example, tell everyone that this is a black shop, or that the store's tony is very responsible, or that the teacher will not name, here is what you remember

1. a little interested

2. Not interested in,

3. other

5. How would you share it?

1. Voice, the most convenient

2. Text, sometimes inconvenient

3. Pictures, the most intuitive picture

6 .How long do you usually record if you share your voice?

1. <30s

2. 30s-2min

3. 2min-5min

7.What might be if you want to share your voice? [Multiple choice questions]

1. Sing

2. Say some thoughts

3. Reading the poems of thought

4. Describe the scenery here

5. Describe what has just happened

6. Tucao (not good to eat / construction / bad service)

7. Recommended (Gourmet / Service)

8. other

8.Do you often observe the surrounding environment (roads, pedestrians, scenery, etc.)?

1. often

2. Usually not, will travel on the road

3. No, I’m watching the phone on the road.

9.Would you like to know about other content shared by strangers who have been to this location?

1. Yes

2. no

Summary & Analysis

You can visit the survey result here:

We  summarized users' requirements and selected main  problems to deal with and decided detailed interaction method

Design

Features

Location-based socialization is more likely to bring a sense of intimacy and trust, spanning the dimension of time, and smashing the people who have been here before.

The voice has a rich emotional attribute, and its vividness makes it more realistic than virtual social and virtual entertainment. Voice-mediated social interaction is one of the best ways to break the strangeness

The new social way of geography + voice is aimed at the loneliness of the contemporary people. Through location and voice, they can feel more companionship and warmth than the information flow, providing strangers with a comfortable social network to listen and express themselves

Sketch

Information Architecture

Visual Design

High-fidelity Prototype